Guide · 156 pages
La Transformation Digitale de l'Hospitalité
Technology, data, artificial intelligence and team adoption
What technology really changes in a property, and what it will never change. Tools, data, artificial intelligence. And the one variable that decides everything: team adoption.
Who this book is for
Executives, operations directors, IT and revenue leads, schools and groups with a digitalisation project under way.
Excerpt
A tool a team does not use produces no data, and therefore no decision. Digital transformation is first and foremost an organisational matter.
What you will learn
- PMS, distribution, automation, management tools, guest data, artificial intelligence and the limits of digitalisation.
What it solves
Helping properties adopt technology based on what they actually need, without confusing innovation with piling up tools.
Contents
- 01Map what exists before buying
- 02Data: measure little, measure well
- 03Artificial intelligence applied to operations
- 04Choosing, integrating, retiring a tool
- 05Team adoption
- 06Measuring the real return