ArticleStrategyOperations
RevPAR is not a strategy
By Arthuro MAYANGA28 July 20265 min
By Arthuro MAYANGASteering a hotel asset by revenue alone is like driving while looking in the rear-view mirror.
RevPAR measures an outcome. It says nothing about the mechanics that produced it, or whether it can be repeated next year.
Three complementary sets of indicators
We always recommend pairing financial KPIs with three sets of indicators: perceived quality, team stability and compliance with standards.
- Perceived quality: guest comments, complaints, repeat guest rate.
- Stability: average length of service, turnover by department.
- Compliance: internal audits, ritual completion rate.
